We have helped many startups conceptualize and actualize their dreams. We personally provide Chief Financial Officer services, Chief Operating Officer services and all C-Level senior executive services including Chief Marketing Officer, Chief Information Officer and Chief Technology Officer.

We love to help CEOs conceptualize and actualize their business. 

Conceptualize Clarity

Our Conceptualizing Services:

Strategy planning optimized for your business. We use the personal approach and 29 years experience in Fortune companies, startups and everything between developing your strategy along side you. In early stage companies, strategy can change like the wind. Its important to spend just enough time on that at first, with a commitment to continue strategy development and adjustment 3-4 times a year as you grow your business.

Sequencing. We help you figure out where you are and what to do next. And Next. Not only do we help you do the right things in the right order, we can help you manage all the moving parts using our project management expertise. 

Capital strategy.  We figure out the best types of funds you should go after at what time. We have access to many investor sources around the country, no matter what size of investment you need. We like to say that if the CEO is not spending 50% of their time raising capital, they are doing the wrong things. When you spend that much time, you’ll want to be sure your time is used wisely. Too many times CEOs use the “shotgun” approach slogging around town or around the Internet hoping they’ll find someone with interest in your project. Determining your capital strategy gives you effective use of your time and I help you do that.

Our Conceptualizing Deliverables:

A three page, professionally produced, investor-attractive Executive Summary / Business Overview in conjunction with my strategic planning where we work with you hands-on to develop them with you. This is not where you hand over some documents to us and get a business overview handed back to you. Its yours and comes from your brain, your heart and your soul, which is what investors need to see. You want investors to determine quickly if they are interested or not. That’s what you get when the Executive Summary is written for the investor. That’s what we do for you. 
See http://www.cxotogo.com/raising-capital for details.

Financial Projections. We use personal, one-on-one sessions creating a “bottoms up” financial models and sales models that investors need to see. These are written in a way that shows investors your business is well thought out. Investors do look at the numbers, but the real benefit of my approach is you get to tell them the story behind the numbers. We take your fear out of the numbers. We teach you how to understand what the numbers mean so you become more financially sophisticated, something investors rate high as well. 
We know what it takes to put you on the top their list so you get the attention you deserve. 

“We have been doing business plans, executive summaries and financial projections for 20 years. That’s our business. I was so very impressed with Marty’s deliverables that we are ready right now to introduce your client company to investors, and may adopt some of your methods so our clients can be as attractive to investors” J.  Levy, Investor Source

See http://www.cxotogo.com/raising-capital for more information.

Business Plans.  This pulls it all together for the entrepreneur. This tool does not normally need to be completed until after seed capital is raised. Many people ask, "Do you have a business plan?" Most people think they should spend a bunch of time building and maintaining their business plan. Not so. If you have a well thought out and documented business strategy, a business plan won't be needed until you need to raise perhaps $1M or over. CxO To Go helps companies write their business plans, but it's not a "throw it over the wall" situation. We engage with you to ask the right questions and you work hard at it, too. That's what investors want to see so that's what we guide you to do.  

Actualize Direction and Velocity:

During the process of becoming capital attractive and fund raising work, pulling together all the moving parts can be a daunting task for CEOs. Especially if you are spending 50% or more of your time raising capital. Many are good at conceptualizing; few are good at actualizing, or transforming concepts into reality. You’ll want experience here.

We help you build an affordable executive and management team using our part-time, on-demand model. Whether you need marketing, sales, operations, financial, or technology, these are the things we do every day so you don't have to. We also love being the glue that pulls together teams and turns them into a well-oiled machine…a cooperative, cohesive unit working together so the CEO can go do what they love. The on-demand COO and CFO role is where we get to do that.

Project management. Sequencing is part of this, and helps you figure out where you are and what things you and your team needs to work on next. Using simple tools, the work is delegated and tracked to keep things moving forward. As part of your journey many people will come and go, many pieces of the entrepreneurship puzzle need leadership and glue to pull them all together. Business owners love our project management abilities (Our CEO is a certified Project Management Professional).  We give you that glue.

Basic Website Development: We help business owners setup an initial, low cost website so they at least have a presence online. This does not include any branding or marketing where we refer to others who do that very well.

COO: Many times a business owner needs the expertise of a Chief Operating Officer to take care of company operations while they go out and network, raise funds and grow their business. That role includes adopting management best practices to have your company experience operational excellence, project management and high performance team building. Our model is on-demand, flexible and affordable and can work in this role remotely.

CFO: Having a Chief Financial Officer on your executive team adds huge credibility to your investors and gives your company the financial sophistication needed to grow your business. The CFO deals with investors, sets up your accounting team and infrastructure. The CFO is technically savvy to setup the systems needed to run your business.  Investor and financial reporting has to be accurate and timely and your CFO does that for you. Your CFO drives financial and business strategy sessions ongoing to be sure your course is the right one and helps you make corrections based on how things looked in the past and how they need to look in the future. Our model is on-demand, flexible and affordable and can work in this role remotely.
CxO To Go LLC provides business owners with the help they need so they can focus on what they love to do.

CMO: Having an experienced Chief Marketing Officer on your team is paramount for most companies or organizations. Does your company have power in the marketplace? Do your competitors? CXO To Go helps your company get real about marketing in the 21st century. We have all the latest tools and tricks of the trade. Our CMOs are experts in strategy, branding, and interactive marketing based on a proven Marketing Methodology. Our Marketing Executives have over 20+ year background in marketing and sales in Fortune companies as well as entrepreneurial ventures, and private consulting. We have an especially deep experience in Marketing Strategy, Branding, Messaging, Internet Marketing, website development, community development and advertising optimization, and have leveraged these capabilities for extraordinary results in high technology marketing and revenue generation with B2B and B2C products and services.

Business owners love the freedom of running their own company. But they don’t have to love the financials, or love the operations, or even love the marketing.

Because that’s what we do.

We love what we do, and you will too!