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Executive Summary
The job of the executive summary is to sell, not to describe. The executive summary is often your 
initial face to a potential investor, so it is critically important that you create the right first impression. You need to convey its essence, and its energy. You have about 30 seconds to grab an investor’s interest. You do not need to explain the entire business plan in 250 words. You want to be clear and compelling.
This means your executive summary should be about two pages, maybe three. Business owners are usually too close to their products and the everyday grind of building a company. It is usually a challenge for the business owner to boil down hundreds if not thousands of pages that exist on paper and in their mind to succinct set of words. We produce an excellent, attractive and informative executive summary.
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